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Losing Its Cool: What Ails Urban Outfitters

  • Adweek, Friday, August 29, 2014 8 AM

Urban Outfitters is struggling: Following a 5.2% tumble in the first quarter, Urban Outfitters’ sales slipped another 2.4% in the second. Its Anthropologie and Free People stores took up the slack, but the Urban Outfitters brand continues to disappoint. Comp sales fell by 10 percent. In a statement, the company blamed a 194 basis point decrease in its gross profit rate on “underperformance at the Urban Outfitters brand.” 

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