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BuzzFeed Taps Into Scottish Referendum Hoopla

The upcoming referendum on Scottish independence has given BuzzFeed some new insight into how readers share and respond to political coverage online. With less than three weeks to go until Scots are asked to vote on whether to stay within the United Kingdom, there is an "online battleground" of campaigners sharing material and engaging with content, says BuzzFeed UK deputy editor Jim Waterson.

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