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Mobile Shopping Overtakes Retail Desktop in Market

Shopping on mobile phones and tablets has overtaken desktop retail traffic for the first time, in a landmark shift in consumer habits. Mobile commerce accounts for 52% of traffic to retail websites, while 36% of UK online sales are made on mobile devices, which grows to 40% for fashion websites, according to the latest IMRG Capgemini Quarterly Benchmarking Report

Read the whole story at Retail Week »

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