Procter & Gamble’s Olay is embracing image-recognition platform Blippar and its augmented reality capabilities to promote the brand's Fresh Effects products
with print ads in a number of beauty magazines, such as Hearst’s Seventeen and Elle magazines. Marketers have been experimenting with numerous mobile tools to revamp their print ads
for the past several years. Olay’s ad features conversion capabilities to encourage viewers to obtain a free skin consultation via the app and then proceed to buy the products.
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