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Brand Archivists Talk Relevance In D.C. Conference

In Washington, D.C., people from major companies meet. Most people, even those in marketing, don't know about it because these are brand archivists. It is the annual meeting of the Business Archives Section of the Society of American Archivists, comprising about 100 people from brands like Coca-Cola, Estee Lauder, and Wells Fargo meets. Their challenge is staying relevant in the digital age and avoiding becoming lonely keepers of a dusty closet of curios. 

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