- 9to5Mac, Monday, September 8, 2014 12:19 PM
Apple and longtime partner Disney this week are bolstering their stores with upgraded versions of iBeacon sensors and NFC readers, according to sources. Apple Stores have had iBeacons
stationed throughout showroom floors for several months as a way to pinpoint exactly where a customer is within the store. This allows Apple to better serve customers by providing relevant sales
information to their iPhones and iPads while in the store. The upgrades happening this week within Apple Stores place several new Gimbal Series 20 Proximity Beacons across stores to make
location tracking within the store even more accurate.
Read the whole story at 9to5Mac »