Around the Net
Fashion Brand Sites Found Lacking in Mobile Commerce Readiness
- Mobile Commerce Daily, Tuesday, September 9, 2014 11:05 AM
One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study. The Fashion on Phones study, completed by the Interactive Advertising Bureau, lends concern to these brands’ levels of mcommerce, which could be threatened due to a lack of mobile optimization.
