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General Mills Buys Annie's For $820 Million

CPG giant General Mills has acquired Annie’s Homegrown, known for its mac and cheese line, for $820 million in cash. The buyer also owns Pillsbury, Cheerios, Haagen-Dazs and Nature Valley. The deal follows a trend of big corporations buying small brands perceived as home grown and chemical free. Campbell Soup bought the baby food maker Plum Organics last year, for example.

Read the whole story at The New York Times »

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