It's a fast car, but it's not moving fast enough. Since the Viper's reintroduction at the 2012 New York auto show, has been languishing on dealer lots. The situation is so dire
that Chrysler Group dealers reportedly refer to the car as the "Vedsel," a reference to Ford's Edsel. Dodge is hoping to change that with a $15,000 cut from the sticker price of the more than 600
unsold Vipers on dealer lots. It also will offer $15,000 coupons to recent Viper buyers to trade in their 2013 or 2014 Viper on the new one. And it will open Viper sales to all Dodge
dealers.
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