Procter & Gamble, which has been beefing up its business in BRIC markets over the past four years, is getting better retail sales in Brazil and Russia than in Europe, per
industry numbers. The U.S. market remains No. 1 generating 35.4% of company sales. "Emerging markets are where the middle class is growing and where additional consumers can be brought aboard," said
Morningstar analyst Erin Lash. "P&G is realizing growth from its investment."
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