Procter and Gamble is set to be official partner of the NHL in Canada. P&G Canada said it would use the alliance to promote its Oral Care division throughout the 2014-15 NHL
season. Activations include co-branded TV, digital vignettes, social media and on-site activations at NHL events. In addition, P&G Canada has signed NHL veteran Martin St. Louis as the official
spokesperson for its new product, Crest Sensi-Relief.
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