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Target Aims to Turns Likes into Buys

Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app. With more than 300,000 followers each, Target’s two Instagram feeds (Target and Target Style), have been known to garner thousands of likes on a single Instagram, according to the retailer. The Like2Buy feature gives Target the chance to turn all those ‘likes’ into actual purchases. (Target is partnering with visual marketing and analytics firm Curalate on the Like2Buy platform.)

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