As the initial burst of hype over the Apple Pay mobile payment platform (and the glitchy live feed of its announcement, U2’s surprise new digital album release and chic style of the
“Scarf Guy)” fades, it’s time to take a more in-depth look at the merits of the platform. While Apple Pay will probably not obliterate the market for traditional wallets or competing
digital wallet solutions, it does possess some unique competitive advantages that should make Apple Pay a major factor in the world of mobile commerce. Here are three of the biggest advantages Apple
Pay offers to both its maker and its users.
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