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Macy's Launches Image Recognition in App

Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life. By enabling app users to simply snap a photo of an item of interest with their smartphones and easily search for and purchase a similar item on, the retailer is taking impulse buying to new heights.

Read the whole story at Mobile Commerce Daily »

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