Around the Net
Macy's Launches Image Recognition in App
- Mobile Commerce Daily, Wednesday, September 17, 2014 11:52 AM
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life. By enabling app users to simply snap a photo of an item of interest with their smartphones and easily search for and purchase a similar item on Macys.com, the retailer is taking impulse buying to new heights.
