New York Times' Retro Report looks at the apotheosis of Prozac, including how the name sprang from the minds at Interbrand. At the jump, a look at how Prozac, introduced by Eli
Lilly and Company in 1988, became part of pop culture, radically changed the tenets of pharmaceutical marketing, and even clinical psychiatry, and introduced the concept of cosmetic
psychopharmacology.
Read the whole story at The New York Times »