Around the Net
Can New NFL CMO Hudson Placate Rift With Marketers?
- NYSportsJournalism.com, Wednesday, September 24, 2014 9:43 AM
The NFL, looking to fill its vacant CMO office, has not strayed too far from the family by signing Dawn Hudson, who spent more than a decade with league partner PepsiCo as top marketing executive and then president/CEO for Pepsi-Cola North America. That gave her first-hand experiences in the pros and cons of working with the NFL. Which will be a put to the test during a volatile time as a result of domestic violence and child abuse cases pulling the league and its partners apart.
