The Federal Trade Commission says it has sent warning letters to 60 national advertisers, including 20 of the 100 largest advertisers in the U.S., informing them that their ads have failed to make adequate disclosures to the buying public. FTC ad guidance says disclosures should not be hidden or "buried" in fine print. TV disclosures must appear on screen long enough for viewers to read them and shouldn’t be obstructed. But the agency identified a number of “problematic” ads.
Scratching the surface deeply?
Here's the rest of the MediaPost story & commentary:
http://www.mediapost.com/publications/article/234847/tv-advertisers-face-more-regulatory-scrutiny.html#reply
It's called connecting the dots!
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