The value of commerce transactions conducted via mobile handsets/tablets will exceed US $120 Billion by 2017 with 150 Million users. Mobile commerce growth is driven by increasing convenience, value & security available to the consumers via smart devices. But most of the retailers are still not able to figure out the best mobile experience with respect to their mobile websites and mobile apps. Mobile commerce has become more of a buyer’s market. “Merchants are still in 1st baby steps with Mobile and Mobile Data,” says Kristina Yee, Analyst, Gigaom Research.