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Jack In The Box Targets Millennials

Jack in the Box is launching the “Jack’s Munchie Peel” instant-win game next week to pitch Millennials. The instant-peel stickers are attached to the purple-boxed Munchie Meals it sells only between party hours: 9 p.m. and 5 a.m. One in four stickers is an instant winner. Prizes include Neff apparel; Fandango movie tickets; flights on Southwest Airlines; music downloads; gas cards; and custom Jack in the Box meals.

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