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Feature of Retailer Apps Found Lacking

More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of death, one expert says. The whole point of having a mobile app is to offer a consumer the best possible mobile experience, which includes the consumer only having to log in the first time—from there on out, she is always logged in and ready to go.

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