More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of
death, one expert says. The whole point of having a mobile app is to offer a consumer the best possible mobile experience, which includes the consumer only having to log in the first time—from
there on out, she is always logged in and ready to go.
Read the whole story at Internet Retailer »