Around the Net
Feature of Retailer Apps Found Lacking
- Internet Retailer, Friday, September 26, 2014 3:05 PM
More than 90% of retailers do not deep link customers into social apps most consumers have on their phones, leading customers instead to a mobile web sign-in page, a social kiss of death, one expert says. The whole point of having a mobile app is to offer a consumer the best possible mobile experience, which includes the consumer only having to log in the first time—from there on out, she is always logged in and ready to go.
