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Dunkin' Donuts Testing Mobile Ordering

Dunkin’ Donuts’ recent announcement of a mobile-ordering test supports the brand’s ongoing efforts to expand its menu by encouraging customers to try new items without having to wait in line. While the preparation of a regular cream and sugar may not cause a line to form, Dunkin’ wants to make it exceptionally easy for customers to try its many breakfast items. Mobile ordering could encourage customers to place larger orders by preventing the need to wait in line.

Read the whole story at Mobile Commerce Daily »

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