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Meijer's New Prepared Meals Target Gen Y

Supermarket chain Meijer has launched a new program in all 213 stores called Ready! For You that features meals ingredients at a fixed price based weekly sales. They range from $12-$15 for a family of four. The idea is customers save more by buying all the ingredients together. According to Meijer’s research, a quarter of meals eaten by Millennials include ingredients they purchased that same day. Close to 40% make their grocery lists right before heading to the store

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