The retailer has awarded £100,000 to mobile technology start-up Localz to bring its service to market
following a 12-week mentoring scheme. John Lewis plans to pilot
the platform, which uses beacons dotted around stores to serve content to smartphones, once it has been expanded. The Localz platform uses a combination of location technologies
such as GPS and iBeacons to push opted-in messaging via an IOS or Android. John Lewis says future uses of the tool could trigger a customer’s Click and Collect order to be
selected as they enter stores in order to speed up collection and improve the overall brand experience.
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