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Lincoln's VanDyke Says New York Agency Move Working

Lincoln agency Hudson Rouge, a two-year-old offshoot of Team Detroit, is benefitting from being in New York and bringing in new talent. Matt VanDyke, global head of the GM division, said at the Automotive News Marketing Seminar, that the strategy from the beginning was to create a fresh perspective. "We worked with WPP to organically grow this group from scratch," he said. "When we moved with Hudson Rouge, we were focused on attracting different talent, and it has really worked out great for us."

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