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When The Game Is Afoot, Allstate Has Good Hands

Allstate has taken a hands-on approach to using college sports as a platform to get its insurance message out and to reach a young demographic. That includes naming rights to the Allstate Sugar Bowl (which this year is part of the new CFB Playoffs). There's also a corporate partnership with the NCAA. Pam Hollander, VP-marketing for Allstate, reveals in this Q&A, there is a significant challenge in getting their messages to resonate with people in a sports category loaded with insurance company rivals. 

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