Around the Net
Mondelez Names Former PepsiCo Marketer Head
- Marketing Week, Tuesday, September 30, 2014 9:31 AM
Mondelez International has appointed former PepsiCo marketer Mary Barnard to the newly created president of Northern Europe role as it accelerates efforts to market its brands regionally rather than locally. Barnard will combine responsibilities from her managing director of Nordics position with additional oversight of the UK and Ireland. Sales director for the UK Phil Greenhalgh takes on the new role of managing director for the region.
