Around the Net
Citizens Financial Group Returns To TV
- Advertising Age, Tuesday, September 30, 2014 9:31 AM
On the heels of last week's IPO, Citizens is also gearing up to push its commercial brand, which has become the primary driver of revenue at the bank. The new campaign will call out the commercial business, now called Citizens Commercial Banking, as its own unit, while drawing on the strength of the Citizens' name.
