Around the Net
Restaurants Cut Ad Spend
- Burger Business, Tuesday, October 7, 2014 10 AM
Through the first half of 2014, restaurant spending was up just 0.4% (to $3.37 billion) compared with last year’s first half, according to Kantar Media stats. Restaurant spending had been up 1.9% in Q1. By contrast, restaurants last year increased spend by 5.2% while overall U.S. spending was up just 0.9%. But Spanish language TV spending jumped 41.5% in Q2 thanks to three weeks of World Cup coverage at the end of June.
