• CSP.net, Tuesday, October 7, 2014 10 AM

Mondelez International has signed a global agreement with Google that furthers the company's strategy of spending more on online video. Globally, the company has committed to shifting 10% of its ad budgets to online video in 2014. "We believe video will be a key growth driver for our brands, and programmatic buying will play an important role in accelerating that growth," said Bonin Bough, vice president of global media and consumer engagement at Deerfield, Ill.-based Mondelez. "The deal with Google will enable us to close that 'digital divide.'"

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