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P&G Wins Big With 'Like A Girl'
- Cincinnati Enquirer, Tuesday, October 7, 2014 10 AM
Procter & Gamble's "Like a Girl" ad won the Grand Clio at the 55th Annual CLIO Awards. It was the biggest of the 71 awards collected by Leo Burnett Worldwide. The ad, over three minutes long, aired only online and barely mentioning the Always panty-liner brand. The ad explores the deprecatory meaning of "doing something like a girl" by juxtaposing the stereotype with girls actually doing that thing better than the people mocking them.
