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Tide Coldwater Gets Greener Formula From P&G
- Cincinnati Enquirer, Wednesday, October 8, 2014 9:37 AM
Procter & Gamble will change where it gets the ethanol it uses in Tide Coldwater. Instead of acquiring it from corn fermentation it will source the alcohol variant from Dupont's plants that make it from agricultural waste. P&G says Tide Coldwater will be the first brand in the world to blend cellulosic ethanol in a scalable and commercial way. Dupont will make it at a new bio-friendly refinery in Iowa. P&G says 70% of its consumers want products that are more earth-friendly.
