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Canon Launches New Campaign, New Microsite

  • Adweek, Wednesday, October 8, 2014 9:37 AM

Canon has launched the multi-year "See Impossible" campaign, with a new microsite, running videos highlighting how customers use its products. One 45-second clip shows how an author used the technology to self-publish her book. Canon will expand the site's content to include submissions from consumers and clients. A 3-D visual of an expanding box on the page divvies up different pieces of content. Grey New York handles.

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