Around the Net
New State Farm Campaign Is Pumping Iron
- NYSportsJournalism.com, Thursday, October 9, 2014 10:18 AM
NFL quarterback Aaron Rodgers, Los Angeles Clippers Chris Paul and SNL characters Hans, Franz are in the new State Farm sendup campaign. Patty Morris, Marketing Director, brand content for State Farm, talks in this QA about using sports and entertainment to reach consumers, how putting Aaron Rodgers and Chris Paul into humorous scenarios has helped to build brand awareness, why adding classic SNL characters snags several target demographics.
