Around the Net
Weight Watchers Hires VP Marketing
- Advertising Age, Friday, October 10, 2014 9:45 AM
Weight Watchers, trying for a brand fix leading up to the diet season (who knew there was one), has hired CPG vet Maurice Herrera to be new VP marketing. He will report to Lesya Lysyj, president of Weight Watchers North America. The North American division has been without a top marketing executive since former Senior VP-Marketing Cheryl Callan departed.
