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Snowboarders Shred Hollywood With Boost From Oakley

Sports gear brand Oakley brought in stars like Shaun White, Mark McMorris and  Eero Ettala for “Snowboarding: For Me.” The film, combining new and archival footage with first-person narratives, is coming to theaters nationwide — with a version edited for TV to air on ABC's World of X Games. It seeks to do for snowboarding what such classic documentaries as “The Endless Summer”), “Dogtown and Z-Boys” and “Pumping Iron” did for their respective pursuits.

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