Around the Net
Mohegan Sun Downplays The Dice In New Push
- The [Hartford] Courant, Friday, October 10, 2014 9:45 AM
Uncasville, Conn.-based casino resort Mohegan Sun is out with a new marketing campaign. Downplayed are the dice, cards, chips and slots. Rather, the effort spotlights its 10,000-seat arena, restaurants, shopping. Differentiation is key because of competition, said George Galinsky, SVP marketing. "More than ever, we want people to understand that we're not just gaming."
