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David Beckham Now Kicking For Diageo's Haig Club

Soccer star David Beckham is backing Haig Club, a Scotch whiskey from Diageo. The target audience includes "people who are new to whiskey and whiskey connoisseurs alike" per the campaign that includes print, Internet, social media and a spot. In the TV ad, Beckham serves Haig Club to a party filled with friends and his celebrity wife, Victoria.

Read the whole story at NYSportsJournalism.com »

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