Procter & Gamble chief A.G. Lafley is reassuring shareholders his turnaround plan will power growth from a smaller group of 70-80 large core brands. "This is not a break-up, this is not a fire sale," Lafley told one shareholder Tuesday, during the company's annual meeting at Duke Energy Convention Center. "We'll create a faster-growing, more profitable company that's easier to manage. This is not about being big, it's about being better – best.”