Around the Net
For Chipotle, Festivals Are Brand Builders
- Nation's Restaurant News, Friday, October 17, 2014 9:40 AM
Chipotle Mexican Grill is throwing its Cultivate Festival in Dallas-Fort Worth area for the first time, building its message of sustainable and healthful food with a free daylong celebration of celebrity chefs, educational exhibits, local vendors and music. “This event was always meant to be something that travels around the United States,” says Scott Robinson, manager of national events for Denver-based brand.
