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Commerce Driving New Mobile Strategies

Exactly a year after it launched a mobile app, Amazon India gets half its traffic from smartphones. "The significance of mobiles is much higher in India than anywhere else as most of first time internet users will come on the mobile," says Amit Agarwal, country manager and vice president, Amazon India. "The mobile will be the first point of contact for customers here.", the poster boy of e-commerce, now prefers to be called a mobile or m-commerce company. 

Read the whole story at Economic Times »

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