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A Must-Read Book On How Sounds Help Sell
- NPR, Wednesday, October 22, 2014 9:29 AM
Composer and author Joel Beckerman, writer of the new book, "Sonic Boom: How Sound Transforms The Way We Think, Feel, and Buy," says we are living in a golden age of sound. Beckerman, whose expertise is "sonic branding," talks about the power of sonic cues in commercials, the ambient music in coffee shops, in the beeps, dings and whoosh that occasionally flies from your cellphone.
