Around the Net
Another Startup Looks to Tap Beacons
- VentureBeat, Thursday, October 23, 2014 1:35 PM
Imagine you’re walking down the organic-products aisle at your favorite grocery store when suddenly the store’s app on your phone notifies you that a new line of organic foods is now available. That can actually possible thanks to iBeacon technology, and 500 Startups-backed Rover wants to make that possible with its software-development kit (SDK). As the startup describes its own place in the chain, it’s the piece sitting right in between the iBeacons, an Apple-developed technology for indoor proximity sensing, and a brick-and-mortar retailer’s app.
