With a new naming rights deal for college football's Citrus Bowl in place, Buffalo Wild Wings is in a great position to support and enhance its motto, 'Wings. Beer. Sports." But as
Bob Ruhland, VP of marketing, explains in this Q&A, in a category filled with restaurants using a bevy of messages to attract sports fans, Buffalo Wild Wings works hard to differentiate itself by
keeping its customers connected to each other and their favorite teams.
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