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Q&A: At 'B-Dubs', Winning Fans Is The Name Of The Game
- NYSportsJournalism.com, Friday, October 24, 2014 10 AM
With a new naming rights deal for college football's Citrus Bowl in place, Buffalo Wild Wings is in a great position to support and enhance its motto, 'Wings. Beer. Sports." But as Bob Ruhland, VP of marketing, explains in this Q&A, in a category filled with restaurants using a bevy of messages to attract sports fans, Buffalo Wild Wings works hard to differentiate itself by keeping its customers connected to each other and their favorite teams.
