Chrysler is "Ready to Take on the World" to tout the Chrysler 200 in a new campaign as "America's Import." One ad starts in Japanese with English subtitles, showing that the
narrator thinks it's a Japanese vehicle. Then an English voiceover says "Reliability is now an American thing. Introducing the all-new Chrysler 200, America's Import." More ads to follow will be in
Swedish (focusing on safety), German (performance), and Japanese (quality). The commercials feature "The Fire" by The Roots.
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