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Gaming Advertisers Spending Huge Time On Facebook

CPMs among gaming advertisers on Facebook were up 548% year over year in Q3 2014, according to Facebook ad partner Nanigans in its most recent benchmark report. By contrast, e-commerce advertisers saw a 255% year-over-year increase in CPMs. On average, CPMs on Facebook desktop and mobile increased by 80% between Q2 and Q3 among brands like eBay, Rue La La, Rosetta Stone and gaming behemoth Zynga. 

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