Around the Net

Loctite Gambles On The Super Bowl

Loctite has spent only $4 million on measured media each of the past two years, but it is going to pay an estimated $4.5 million to be in the next Super Bowl for 30 seconds. Loctite will go all in with a spot at the beginning of the fourth quarter with the latest installment of its less-than-year-old #WinAtGlue campaign from Fallon, Minneapolis.

Read the whole story at Advertising Age »

Next story loading loading..