The award-winning New York City creative duo of
LINDSEY & BRONSON SMITH (formerly with Avrett, Free & Ginsberg / IPG) have joined forces with third brother
MILES SMITH (formerly with TMP
Worldwide) and
GREGG KELLY (former CFO North America for EURO RSCG ) to launch Smith Brothers Advertising, based in Pittsburgh. An eye-catching, ab-blasting "More Taste, Less Waist" billboard
and radio campaign for their first official client, the Pittsburgh Brewing Company, breaks later this week.