• by June 5, 2002

Search123, a growing performance-based search engine technology company, announced that CARL DUNHAM is its newly appointed vice president of technology. Dunham joins Search123 as part of the company's acquisition of Simpli.com from United Online. As managing director at Simpli.com, Dunham was responsible for R&D and technology for targeted marketing products at United Online's NetZero unit, and for Simpli.com's context-based search. Prior to joining Simpli.com, Dunham led international software development efforts at American Power Conversion in West Kingston, Rhode Island. In addition to research and development responsibilities, Dunham will spearhead the integration of Simpli.com search technology into Search123's existing cost-per-click advertising system.